In the highly competitive Aussie market in just about any industry or niche, the challenge of attracting new customers has never been more difficult. It is therefore imperative for anyone who has an Australian business to really go the extra mile online so as to build a strong and active presence.
One of the key goals a business must have is to ensure their website achieves an ever higher ranking on local search results so as to be more effective and efficient in reaching potential clients and in the process enhance the chances of getting more conversions. One of the most effective ways of gaining some competitive advantage against local businesses around your locality is to get many citations and good reviews online.
To keep it simple, a citation refers to a local listing which usually includes the name of your business, the phone number, type of business and address from credible and trusted business directories in your specific industry. This kind of information is usually used by search engines to categorize and validate the business as a valuable and important part of the local community. The more citations a website receives from those high authority sites the higher the business website will rank on the local search engine search results.
Here is where to find citations to boost local SEO results in Australia, they include but are not limited to the following; at the top of the list is www.truelocal.com.au Truelocal is an online directory which helps a variety of Australian businesses develop an active and strong online presence while connecting them with the right clients. With slightly over 9 million business searches monthly, this directory can go a long way in helping a business reach its target market. It is also a very good place for happy customers to leave favorable reviews about your product or service.
www.flyingsolo.com.au is also a popular and well known forum for niche specific small business owners. It allows users to provide their names, phone number, business address, website details etc. A business owner can either opt for a Premium or Free account. Another popular site is Hotfrog (www.hotfrog.com.au), this is another online business directory which is quite ideal for a business of any size that’s keen on promoting its services and products. The site allows users to create a well detailed business profile which has a detailed business description, contact details and unlimited service and product information.
Australian Business Listing (www.Australia-business-listing.com.au ) is another site which provides businesses with free listings. It mainly serves the Australian business community by allowing such businesses irrespective of their size or product offerings to add their contact number, business location and also allows users to add 1 image to show clients your services or products.
Another local search portal and business directory is Startlocal (www.startlocal.com.au ) which has slightly over 1.3 million businesses listed and still counting. This directory does offer free listings to Australian businesses; all you do is to provide local information from Google Map and contacts. The site also allows users to specify business specialties, a detailed business description and up to four images to show clients your service or product offerings.
That’s five local directories that by adding your website, will help build those needed local citations to ensure Google pays attention.
At natiive we have a standard list of 30 Australian directories that are proven to build a solid and effective local foundation for your online marketing needs.
Feel free to contact us today for more information on how we can assist.
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