With Google’s recent search results changes it seems that paid search is increasing in focus to the detriment of organic. Paid advertising – such as Google AdWords – is a great way to boost traffic to your website and can increase leads, but it can quickly become an expensive endeavour if…
Many websites today suffer from simple mistakes that could have been easily avoided. Sadly many small business owners consider a website ‘complete’ once it is launched by their web designer. But just as a business plan is important and needs regular review, so too a website needs to undergo an…
There’s no doubt that Google is a powerful business marketing tool and the dominant one online. With Google My Business, you can definitely boost the online visibility of your business. If your business can be seen online then you will be exposed to many potential customers, especially locally if that’s…
Have you been getting an influx of GPDR emails into your inbox? You may be wondering what’s the go with this and will it affect my business? The answer is: maybe. The GDPR (under EU law) applies to organisations located within the EU, but legally it will also apply to organisations located…
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