What Is Local Search?

By February 15, 2015Online Marketing
Web Design for Google Wollongong Local Business Success

One of the most common challenges that majority of small business owners’ face is the constantly changing face of competition from other businesses.

Depending on your type of business, that competition can also perhaps increasingly come from outside your local area, from state, national and even in some cases international competitors.

Map Pack Results for Google Search

Map Pack Results for Search: “Thai Restaurant Wollongong”

We all use local search when – typically – we add a location to our Google search. Have you ever searched for a local Pizza Shop, or Chinese Takeaway? How about a local Accountant, Solicitor or Pest Control? Then in the results where you see a map of results, you’re experiencing the Google My Business platform at work.

Without a doubt for a business servicing their local area,
local search may just be the answer you’re looking for to
make an impact in your local market.

It is considered one of the best ways for small businesses to be visible in search engine results. Yes an optimised Google My Business page can help you stay one step ahead of your competitors and as a result increase revenues, it is increasingly a factor in the growth of many businesses.

Local search is a relatively new term that is very important for small business owners as it helps them to succeed. Yet without local search, the website of the majority of small businesses will never gain the visibility needed in search engine results and so even though the website exists online (and it may be a very pretty website), it will fail to generate traffic and as a result prospects, enquiries or sales…

Local search is the most effective, free and powerful way of getting your business in front of a large number of customers which can be done with the assistance of local search engine optimization.

A FULLY completed and optimised Google My Business listing for your business will get you noticed online.

Local search can also make the results more refined that can be especially very beneficial for your small business if you ensure the right content and information is on your webpage. The latest Google update has been of prime importance for small business owners so that they can become successful online and locally.

Your Checklist:

  1. Go to Google My Business and check if you control your My Business Listing.
  2. If not, claim it – you will need to verify via a telephone call or a postcard will be sent to the registered address.
  3. FULLY COMPLETE IT – it must be 100% completed (add photos, a video if you have one, complete operating hours etc)
  4. It will take up to 2 months for Google to evaluate and rank you so don’t be disappointed if you don’t see immediate results.

About Matt Wilson

Matt Wilson is director at natiive. He has almost 20 years of Information Technology experience and a real passion for the growing online web and cloud space. He gets a kick out of helping people maximise their web presences and getting their websites really working for them.