5 Tips for Effective Company Blogs

By September 2, 2014Online Marketing

In the wake of the cut-throat competition one of the best ways to promote your brand in the 21st century business world is creating and maintaining a top-notch company blog. However, for a company blog to reach the intended demagogue, it ought to be well-penned. As such, this article discusses tips on how to write and maintain company blogs that work. Read more to discover how you can create and sustain influential company blogs that work.

1. Thoroughly Research Your Audience

Just like any other piece of writing, a company blog has to be written with a meticulous regard for the targeted audience. Since it is a costly mistake to assume that you fully comprehend the taste of your audience, you are advised to undertake painstaking research so as to fully understand the people you are writing for. Even if it means investing money in some field studies and surveys, the reward will be worth the cost. You must note that there is nothing such as knowing too much of your targeted demagogue. Understand the audience in terms of the age, income level, social stratification as well as likes and dislikes in order to come up with the ideal content for each cadre.

2. Let the Audience Get What They Want

Some writers do not seem to understand the fact that readers cannot be forced to read what they do not want. A good example of a very virtuous and useful piece of work that has completely lost global readership is the Holy Bible. Although the holy book motivates practical good and perfect morality, it does not impress many as it castigates their weaknesses. Since the purpose of a blog is to get potential customers interested in your products or publicize the awareness of the same, you need to attract readers with titillating content that will keep them glued on your site long enough to fall in love with your products. Since you cannot coerce people to read your blog despite how factual and well-written it is, you should write what your audience wants to read. For instance, a company that manufactures mouse traps might not attract many readers by posting content about the health hazards occasioned by these rodents. A better approach would be publishing humorous short stories on general life and then carry their adverts on the same platform. With regard to this, you are advised to choose blog topics with your targeted demagogue in mind.

3. Enhance Clarity

Another critical factor that many company bloggers overlook is clarity. A rambling piece of writing that lacks clarity from the outset is bound to diminish the alacrity of the audience even before they get to read what you wanted them to know. As such, you are advised to make your content straightforward from the word go. For instance, if you are talking about why you should avoid free web hosting, you ought to write a small introduction and then proceed to elaborate on your points in a precisely numbered way. Note that blogging is not a fictional piece of work and you should avoid creating suspense after another. If the is on drug abuse, the introductory paragraph should be as lean as possible and straight-to-the point. State what you are about to discuss in the first sentences of the introductory paragraph.

4. Answer the Possible Questions of Your Audience

As you research about the kind of readership you are writing for, you are also should at the same time seek to know some questions that the targeted demagogue might have. Since you have to think ahead of your clients, you are supposed to answer those questions way before they are asked. An easier way of creating these questions and answering them properly is referring to the comments or actual questions you have received from the audience in the past. Be concise and crystal-clear as you ask and answer these questions.

5. Linguistic Quality

Honestly, writing good content is not every Tom’s walk in the park. Although quite a number of us have no problem penning grammatically correct technical pieces, it takes rare flair to write in a way that communicates and entertains at the same time. Since you have to enhance the quality in order to write company blogs that work, you are advised to hire a professional writer or editor to go through your work before you post it.

About Matt Wilson

Matt Wilson is director at natiive. He has almost 20 years of Information Technology experience and a real passion for the growing online web and cloud space. He gets a kick out of helping people maximise their web presences and getting their websites really working for them.