5 Tips to Increase Website Conversions

By September 2, 2014Online Marketing
Web Conversions into leads and Sales

A strategic and productive online presence remains the most successful means of accelerating and achieving real success in modern business. In order to ensure that a business’s online presence remains useful, increasing and monitoring the website’s conversion rate is a critical.

Website conversion rate is simply the ratio of the website visitors who proceed to execute the desired action like buying a products or signing up for the website. This article discusses five effective tips to increase your website conversion rate.

They include:

· Simple and clear website layout

· Compelling buttons

· Quick load times

· Fast conversion process

· Optimal trust and security

Simple and clear website layout

A user friendly experience is what most online visitors want when they open a site. The visitor expects to open the site for the first time and have a clear understanding of the navigation around the website. It is impossible to fulfill this need from the client unless the website has a simple and clear website. Ensure that the website is not crowded with excessive pictures and writings. such a site will hide what the visitor seeks hence driving them away because of the impatience to waste their time tracing what they want yet other sites are easily available. The website layout should easily direct the visitor to the menu and create a seamless interaction between the visitor and the site.

Compelling buttons

In as much as it is important to create a simple and clear website outlook, the desired action from the online visitor should not be hidden in a boring hyperlink. Instead, the button leading to the desired action should be placed at an attractive point. The button should be highly compelling so that the visitor notices the desired action and is attracted to it immediately they enter the site. If the button is not attractive, the visitor could think twice and change their mind about clicking it.

Quick load times

The page load times have a great impact on the conversion rates of a website. It is so critical that even a speed difference of a mere second or two could have devastating effects on a website’s conversion rates. Most online visitors are aware of the fact that they have many options to get what they want from your website. Consequently, they will not be ready to waste their time waiting for your website to load. It is in this regard that the website must be designed in a manner that it has the highest quick load times possible to attain. The client will feel served fast hence will his decision making. When a website and its hyperlinks open at a faster rate, the online visitor will be persuaded to act positively since less time for personal consultation is available.

Fast conversion process

Once an online visitor decides to complete the conversion process, the business should not lose the chance. The step to complete the conversion shows the customer’s willingness to go as directed. The only hindrance which could change the mind of such a client is if the speed of the conversion is slow. A slower speed leads the online visitor to having second thoughts about the decision. The client could also grow impatient of waiting for a lengthy process. The circumstances could push an already willing client to seek for the desired product in a different website. You should therefore ensure that the conversion process in the website takes the shortest route possible. For instance, if it is about buying a product, the client should get a straight forward process. Processes that seek for excess details always end up driving the visitor away.

Optimal trust and security

The increasing rates of cyber crime are a huge threat to inline business. Most first time and even frequent online visitors view most sites as their most vulnerable places to lose money. Consequentially, creating a feeling of trust and security for a client is integral in ensuring that they undertake the conversion process. The visitor must feel that their details will not expose them to cyber crime of any kind. In order to achieve this, a website must be encrypted and safe from hackers. Furthermore the website should enhance trust by using secured and certified companies like Norton’s trust seal. Trust logos such as The hackerSafe logo and the I Like the BBB Online logo go a long way in reassuring the visitors that their details are safe with the website.

About Matt Wilson

Matt Wilson is director at natiive. He has almost 20 years of Information Technology experience and a real passion for the growing online web and cloud space. He gets a kick out of helping people maximise their web presences and getting their websites really working for them.