Whether you are new to social media or you have been there for some time, there is likelihood that you have come across LinkedIn. Just like Facebook, LinkedIn is a social platform where people can meet, interact and exchange ideas. Of late, this platform has become a very important business connector. As the owner of a business, you will realize that a LinkedIn page can provide more possibilities for new clients than arguably any other social media platform. However most misunderstand what LinkedIn is abou Let us look at some reasons why you should have a LinkedIn page for your small business.
Boost your online presence
When people are looking for products or services online, they will always search for the relevant information. They will search for companies that are relevant to what they are looking for. Therefore, by creating a LinkedIn account, you will be boosting your online presence which will interpret to increased visibility and exposure for your business, services and products. Increased exposure and visibility will interpret to increased sales hence fostering business growth.
More than just a profile though, you can join groups and engage fellow business owners and even better potential clients who are asking questions.
Follow functionality
LinkedIn pages have another feature that allows your page visitors to follow you. This functionality allows you to keep your followers updated with regard to company news, announcements and any updates with regard to new products or services. Therefore if you have any news or information that you want to pass to your clients and potential clients, this functionality allows you to do that very easily.
Showcase products and services
Your page at LinkedIn will be like a complete website. You will easily add products and services on to your company’s page where your clients can easily see them. The page also allows you to include videos to each of the product or service that you have listed. This is a very rich functionality where you get the opportunity to showcase what your capacity as well as what you can offer.
Recommendations
You will also realize that your LinkedIn page will allow recommendations. What this mean is that your satisfied customers now have the chance to recommend your products and services to their friends and families. Recommendations will definitely play a long way in boosting your sales. It is important to note that one does not need to be a LinkedIn member to be able to send out a recommendation.
Service promotion
In a LinkedIn page, there is a service page where one can post any content regarding your services or even a special promotion. The sales people and the experts dealing with that particular product or service can be contacted directly because it is easy to pull the LinkedIn profile from this service area. This means that if a person is interested in any of your products or services, they can easily get in touch with the sales people or professionals. You can also add the direct links to your website such that any visitor may visit your website page from your LinkedIn page.
